It's not that google is making things commodities, it is technology making things (and people) commodities - if we can track we no longer need to estimate based on people's characteristics. By definition this makes us more interchangable, since we are evaluated as business partners based on reality rather than estimates.
When I was working as a consultant I experienced this at a big wealth management company. They gave their relationship managers a large amount of discretion in setting the prices of their products, because the RMs job was to evaluate the potential size and profitability of the relationship and give discounts to win future business.
I thought that was dumb. You can see what products they buy - why not just set a discount schedule - more assets = better prices?
But they couldn't see what products they were buying, since they didn't have their data in order.
Lots of creative jobs are going to be replaced by computers.
Link: BuzzMachine � Blog Archive � Google commodifies everything.
Comments